Books

Becoming You

The Proven Method for Crafting Your Authentic Life and Career

What was I born to do? Most people carry that question for decades without ever getting past the asking. Becoming You: The Proven Method for Crafting Your Authentic Life and Career (HarperCollins, 2025) exists to get you past it. The method is the one Professor Welch teaches in her self-discovery class at NYU Stern, refined over fifteen years of research and testing, and it works from three kinds of evidence: your truest values, which are the choices that actually run your life rather than the virtues you would list if asked; your outstanding aptitudes; and your economically viable interests, the work that calls to you and also pays the bills. Where all three converge, purpose pathways appear. Usually more than one. Empathic to its core and allergic to nicety-nice BS, the book does not prescribe a life. It hands you the method, and the life it uncovers is yours alone.

"With humor, humanity, and expert guidance, Becoming You helps you find your purpose and direction. This book is especially needed today."
Jonathan Haidt, author of The Anxious Generation

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10-10-10

A Decision-Making Methodology for People Who Want to Live with Purpose

In this bold new edition of her New York Times bestseller 10-10-10, bestselling author of Becoming You and NYU professor Suzy Welch unveils a fully updated method—now backed by a groundbreaking values assessment and fresh stories for navigating today’s challenges. We all want to make better decisions—ones that align with our values and stand the test of time. But in today’s world of nonstop input, conflicting priorities, and accelerated change, it’s easy to default to impulsive choices or short-term thinking. That’s where 10-10-10 comes in. Originally a breakthrough bestseller, this newly revised edition presents a structured, rational decision-making process that remains as relevant as ever.

"Don’t make a decision without 10-10-10"
O: The Oprah Magazine

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